The two brothers, Vincent and François Thériault, founded Surmesur in Quebec City in 2010. This concept of custom clothing boutiques for men has since expanded elsewhere in Canada and the United States.
Since its inception, the company has always been committed to giving back to its community and has been involved on several occasions with different causes and charitable events. Most notably, the company has donated more than $75,000 to the fight against prostate cancer through the sale of an exclusive tie through its network of boutiques. In 2018, with the help of Catherine Savoie, the company's financial director and Vincent's wife, the Surmesur Foundation was created in order to concretely get involved with the education of young people and their personal success. Several fundraising activities were successfully carried out and the foundation was able to give scholarships to young student athletes, contribute to the construction of soccer fields in Burkina Faso and support organizations in the Quebec City area!
In 2021, following the COVID-19 pandemic and the success of the two entrepreneurial brothers in importing medical protection equipment, the time was right to review the mission and activities of the foundation. The trio then asked their good friend Simon Gauthier to join them in this new adventure. Since Catherine, Vincent and François wanted to inject more of their personal capital into the foundation, it was renamed "The 104". The 104 honors the memory of an apartment in which Catherine, Vincent, François and Simon lived together for several years.
We have not achieved everything we have done so far on our own: hundreds of people have influenced our lives and allowed us to learn and grow. It is now our turn to give back and try, in our own way, to inspire and propel the adults of tomorrow.
In an upcoming article, find out how we decided to approach the construction of 104 to make it relevant, and not take anything for granted.